Key challenges included:
Achieving crisp, close‑up readability for product details and fine text; providing sufficient brightness (500 cd/m²) to stand out under supermarket lighting without glare; delivering an ultra‑thin profile (only 21mm) to fit between shelf layers; enabling remote content updates across multiple store locations; ensuring waterproofing (GOB surface) against accidental spills from wet coffee preparation stations; and offering simple, tool‑free installation to minimize store disruption.
The P1.5 pixel pitch delivers razor‑sharp text and vibrant product images, making Nestlé coffee brand logos, roast descriptions, and price tags perfectly readable from just centimeters away—ideal for shoppers scanning shelves.
At only 21mm thick, the display slides seamlessly onto existing shelf rails without blocking product access. The lightweight aluminum profile (1.7 kg per 1.2m section) ensures zero structural load on shelves, while the 9.6m total length covers the entire Nestlé coffee section.
GOB (Glue on Board) surface waterproofing protects against coffee spills, cleaning sprays, and humidity, ensuring reliable operation in busy supermarket environments. The display is rated for long life with minimal maintenance.
Supporting USB, CAT5, and WIFI inputs, the display integrates with the store’s central network. Nestlé’s marketing team can update pricing, seasonal promotions, or video ads in real time across all locations. Tool‑free screw mounting allows quick installation without taking shelves offline.
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